How we developed video content for a new performance coaching business.
Chris Mills gave us a call to discuss creating a set of videos to be used as part of his new business website, evident.coach. The videos would be filmed during live one-on-one and group coaching sessions both in London and the Cotswolds.
Background - how it came together
Chris Mills was referred to our services through an existing PCD Club member.
He sought to enhance the new brand's visibility and engagement through a dynamic video project.
The job required footage to be captured at different times (October, February and the Spring) whilst maintaining an authentic and consistent look.
The new business was in the making, and therefore, once we had understood the brief, we discussed the creative direction, ensuring the videos were distinctly Evident Coach.
The collaboration was initiated after a successful initial consultation that established a shared vision via mood boards.
PCD Media utilized suitable equipment to capture high-quality footage in various natural settings.
Objectives
Create videos that would serve as an impactful introduction to the performance coaching services.
Highlight the dynamic and transformative nature of the coaching sessions through engaging and realistic portrayals.
Establish a strong emotional connection with potential clients by showcasing real-life scenarios.
Enhance the company’s online presence and marketing materials with a high-quality, professional video.
Ensure the video conveys authenticity, professionalism, and a commitment to excellence.
Solutions
Advanced techniques, such as drone shots, “cinematic” lenses and well-thought-out natural light placement to add a dramatic flair to the footage.
The team provided post-production support, including colour grading to ensure a polished final product.
Benefits
The resulting video made a powerful first impression, designed to significantly increase client inquiries and engagement on the chosen digital platform.
It provided a clear and compelling visualisation of the coaching experience, building trust with prospective clients.
The video distinguished the company from competitors by showcasing their personalised coaching methods.
Enhanced brand credibility and professionalism through a high-quality production that resonated with the target audience.
The project strengthened the company’s brand identity, fostering long-term growth and a more robust market presence.
Here is a selection of screen grabs from the project. Click here to view the videos on the website
