Enhancing a New Brand Through Video

How we developed video content for a new performance coaching business.

Chris Mills gave us a call to discuss creating a set of videos to be used as part of his new business website, evident.coach. The videos would be filmed during live one-on-one and group coaching sessions both in London and the Cotswolds.

Background - how it came together

• Chris Mills was referred to our services through an existing PCD Club member.

• He sought to enhance the new brand's visibility and engagement through a dynamic video project.

• The job required footage to be captured at different times (October, February and the Spring) whilst maintaining an authentic and consistent look.

• The new business was in the making, and therefore, once we had understood the brief, we discussed the creative direction, ensuring the videos were distinctly Evident Coach.

• The collaboration was initiated after a successful initial consultation that established a shared vision via mood boards.

• PCD Media utilized suitable equipment to capture high-quality footage in various natural settings.

Objectives

• Create videos that would serve as an impactful introduction to the performance coaching services.

• Highlight the dynamic and transformative nature of the coaching sessions through engaging and realistic portrayals.

• Establish a strong emotional connection with potential clients by showcasing real-life scenarios.

• Enhance the company’s online presence and marketing materials with a high-quality, professional video.

• Ensure the video conveys authenticity, professionalism, and a commitment to excellence.

Solutions

• Advanced techniques, such as drone shots, “cinematic” lenses and well-thought-out natural light placement to add a dramatic flair to the footage.

• The team provided post-production support, including colour grading to ensure a polished final product.  

Benefits

• The resulting video made a powerful first impression, designed to significantly increase client inquiries and engagement on the chosen digital platform.

• It provided a clear and compelling visualisation of the coaching experience, building trust with prospective clients.

• The video distinguished the company from competitors by showcasing their personalised coaching methods.

• Enhanced brand credibility and professionalism through a high-quality production that resonated with the target audience.

• The project strengthened the company’s brand identity, fostering long-term growth and a more robust market presence.

Here is a selection of screen grabs from the project. Click here to view the videos on the website