How a Swiss trustee used our promotional campaign tools to raise their visibility with international visitors to our Geneva dinner
Background - how it came together
TrustConsult is an award-winning trustee & family office advisor based in Switzerland, Luxembourg, Monaco & Dubai.
Partner & Head of Private Client, Cecile Vuillier is a long-term supporter and attendee of PCD Club events worldwide and is known to many of our members.
The timing of the Geneva dinner was critical for marketing Swiss residency in light of the tax changes in the UK affecting Res Non-Doms.
Cecile had seen our Profile+ offer and wanted to utilise it to get further exposure from the event.
Objectives
To create pre-event posts for Linkedin, advertising Cecile's attendance, and encouraging other guests to reach out to them.
To capture relaxed headshots and images at the event.
To include them in any post-event galleries or social posts.
Solutions & Outcome
Our in-house design team created the social assets before the event, which Cecile pre-approved.
We pushed these images out through our social media channels before the dinner to encourage new connections for Cecile.
We shared a selection of event images directly with Cecile & TrustConsult colleagues for their use.
See our LinkedIn post example:
